Coca-Cola Kwanza (Tanzania)
Coca-Cola Kwanza Ltd is a leading beverage company in Tanzania, specializing in the production and distribution of Coca-Cola products.
| Job Title | Lead Trade Marketing: HORECA & Key Account |
|---|---|
| Job Type | Permanent |
| Location | Dar es Salaam, Tanzania |
| Closing Date | 2025/09/05 |
| Reference Number | CCB250826-7 |
Job Responsibilities
The Lead Trade Marketing – HORECA and Key Accounts is tasked with driving sales growth, enhancing product visibility, and improving customer engagement through effective trade marketing initiatives. Responsibilities include:
- Implementing brand strategies and trade marketing activities in HORECA and Key Account channels to increase market share.
- Evaluating and optimizing promotional efforts to drive growth in Non-Alcoholic Ready-To-Drink (NARTD) segments.
- Developing tailored activation plans based on market insights and shopper preferences.
- Ensuring alignment among stakeholders in executing marketing tactics.
- Improving marketing and brand planning standards in line with Coca-Cola Beverages Africa’s strategic direction.
- Building relationships with key partners to foster collaboration and growth opportunities.
- Monitoring performance metrics and providing insights for campaign adjustments.
- Collaborating with Sales, Commercial, and Brand teams for integrated strategies.
- Overseeing the development of Point-of-Sale materials to enhance brand presence.
- Leading cross-functional teams in executing strategic campaigns.
- Staying updated on industry trends to identify new opportunities.
- Coaching and mentoring junior team members to build trade marketing capabilities.
Qualifications and Requirements
The ideal candidate should possess the following:
- Bachelor’s Degree in Marketing, Business Administration, or Public Relations.
- A minimum of five years of experience in marketing within the FMCG industry, focusing on trade marketing and category development.
- Proven experience in executing brand portfolio strategies and managing budgets.
- Successful track record in launching and managing trade activations and promotional campaigns.
- Experience in merchandising and product placement across retail channels.
- Strong leadership skills and the ability to manage multiple projects effectively.
- Excellent business acumen with a results-driven mindset.
How to Apply and Deadline
To submit your application, please follow the link provided below. The application deadline is 2025/09/05.